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AI + Industrial Design

Rendering Vision with ChatGPT

What changed when I used ChatGPT not only for research, but to shape a product idea and create its final visuals?

By Krishna Gilda6 min read
A white flower in an architectural concrete vase against a dark background

I enjoy participating in Render Weekly prompts. They give me space to think freely, design with complete control over the details and see how other designers approach the same brief.

The latest prompt was to design a flower vase. Over the previous few prompts, I had experimented with Ideogram, Vizcom, Meshy and other AI tools. This time I chose ChatGPT—not only for research, but also to refine the idea and generate the final visuals.

01

Explore

Research the prompt and find a direction worth pursuing.

02

Build context

Teach the tool the references, materials and intent behind the idea.

03

Take control

Use sketches and CAD to resolve form, proportion and practicality.

04

Visualise

Iterate with references until the final image is close to the original vision.

Context

I began with research to find a direction for the design.

I brainstormed themes, features and materials with ChatGPT. The responses were insightful, but I found it harder to make decisions when so much synthesised information arrived instantly.

When I do my own research, I immerse myself in the sources, understand the details and slowly build context. That gives me time to connect the dots and form a story. With AI, it felt different.

It was like striking gold without having to dig—exciting, but also a little overwhelming.

The information was valuable. I simply needed to get used to this faster way of working.

Initial explorations

My first direction was to make something distinctly Indian. I explored forms inspired by Indian jali patterns and the materials traditionally used to make them.

Three AI-generated flower vase concepts inspired by Indian jali patterns
Early jali-inspired concepts generated using ChatGPT.

I also wanted to solve a user-experience problem, but every improvement I considered added complexity. My instinct was to keep the object simple.

None of the directions felt right. Then, while scrolling through Pinterest, I found a cement-cast vase whose restrained material and geometry suggested another path.

Reference photograph of a folded geometric cement vase with a pink flower
The cement-cast vase that sparked a new direction. Image sourced from Pinterest.

Finding the design direction

One evening, while walking, I remembered the game Monument Valley. Its world brought me back to M. C. Escher’s architectural illusions, which had inspired the game in the first place.

What if a cement-cast vase could hold an Escher-like optical illusion in its architecture?

References showing M. C. Escher architecture and scenes from Monument Valley
M. C. Escher’s impossible architecture and the visual world of Monument Valley.

Designing with ChatGPT

I decided to use ChatGPT to design the vase. The first results were unsatisfactory. The tool seemed to lose track of the conversation, so I began to build its context deliberately, one idea at a time.

  1. 01

    Establish M. C. Escher and the principles behind his work.

  2. 02

    Focus on Escher’s impossible architecture and spatial illusions.

  3. 03

    Connect those ideas to the visual language of Monument Valley.

  4. 04

    Add the material constraints of cement casting.

  5. 05

    Finally, bring the contexts together as a flower vase.

ChatGPT conversation showing how references were introduced step by step
Building context by recalling information before asking for a design.

With that context in place, I asked it to design the vase. It produced several directions, but the results showed that it did not fully understand the physics or practicality of the object.

ChatGPT prompt and four architectural vase conceptsA refined ChatGPT prompt and a single architectural vase renderA broad set of flower vase options generated by ChatGPT

Taking control with sketches and CAD

Once the direction was clear, I returned to the tools that gave me precise control. I sketched compositions, modelled the vase myself and refined it step by step until the proportions and architecture felt resolved. Then I locked the CAD model.

Animated sequence of sketch explorations for the vase composition
Sketch explorations for the composition.
Three CAD views of the resolved architectural vase model
The resolved CAD model, made in Plasticity.

Visualisation using ChatGPT

I initially planned to follow my conventional workflow: render in KeyShot and test its AI features. But getting the cement material right became difficult.

I tried a custom procedural material and one from AmbientCG, but ran into UV-orientation problems in KeyShot. Because the CAD was built in Plasticity, correcting the geometry meant unwrapping and remapping many surfaces. The process was becoming more complicated than the result needed to be.

That is when I shifted to AI rendering. I tried Vizcom first, but reaching the result I wanted would have required a custom palette and more preparation. Then I returned to ChatGPT.

Each attempt added a useful reference to the conversation. Once that library was established, I uploaded the model references and asked for realistic renders with a specific lighting setup. With a few more adjustments, the results came close to my vision.

A sequence showing the original CAD reference, multiple AI render attempts and the final result
One render journey: reference, variations and final image.

Review

A collaborator—not a replacement for judgement

My experience with ChatGPT was not perfect, but I did create visuals that matched the direction I had in mind. The process moved back and forth between conventional rendering and AI rather than replacing one with the other.

The most useful shift was understanding where I needed to stay in control. AI helped me search, explore and visualise quickly. Sketches and CAD helped me resolve the physical object. My judgement connected the two.

The result came from building context, keeping control of the design and iterating until the visual matched the intent.